The project was born from the desire to awaken an interest in art from the citizens, to change the kind of tourism that has an effect on the city, and to transform Barcelona into an artistic destination; while emphasizing the great artistic heritage the city has. All of this is achieved through a monthly anual event, in which Barcelona will turn into an open air museum. A selection of museums will bring their artwork to the streets and their surrounding areas. Compeling everyone in the vicinity to interact and experience art.